KDD ADS submission on multi-channel uplift policy learning
A KDD 2027 ADS submission introduces ReAlloc for support-aware causal reallocation across multiple marketing channels.
GeoAI · Machine Learning · Decision
Spatial intelligence for learning and decision-making.
I build learning systems for spatial intelligence, causal response estimation, and industrial decision-making. My work connects spatio-temporal big data, GeoAI, advertising algorithms, uplift modeling, and causal inference, with a focus on stable response laws under observational and non-stationary settings.
News
A KDD 2027 ADS submission introduces ReAlloc for support-aware causal reallocation across multiple marketing channels.
A NeurIPS 2026 submission introduces deployable causal action geometry for continuous decisions under temporal non-stationarity.
OpFlow is now available as an arXiv preprint, introducing opportunity-conditioned choice potentials for robust OD flow prediction.
Blog
Research Notes
A research note on why observational response models become brittle when logs, policies, and environments move together.
Design Notes
How the homepage visual language can signal spatial intelligence without turning the site into a heavy demo page.
About
I am currently pursuing my master's degree in Spatio-Temporal Big Data at Peking University, after completing my bachelor's degree in Computer Science and Technology at China University of Geosciences, Beijing.
My academic background sits at the intersection of spatial intelligence and modern machine learning. On the application side, I work on industrial decision systems, including pricing, advertising optimization, and causal decision-making.
Research
Methods that connect spatial structure, response estimation, and real decisions.
GeoAI
Spatio-temporal prediction, trajectory modeling, graph neural networks, spatial flow, and explainable spatial regression.
uplift
Stable treatment-response estimation from non-stationary observational logs, orthogonal learning, and decision-oriented causal modeling.
pricing
Pricing, budget allocation, multi-treatment optimization, and robust policy design for online platforms.
Publications
Last update: Jul 2026
ReAlloc formulates fixed-budget multi-channel marketing as simplex-constrained uplift policy learning, combining an orthogonal teacher, explanation-guided student, and support-aware local reallocation for stable production decisions.
A causal response learning framework for continuous decisions under temporal drift, using anchored link-scale contrasts, orthogonal pilots, and profiled morphology selection to learn deployable action geometry.
A mechanism-constrained framework for robust origin-destination flow prediction that learns row-centered choice potentials and separates transferable allocation laws from origin demand scale.
A trajectory semantic modeling framework that combines movement traces with demographic structure for travel-flow prediction and interaction analysis.
A dynamic graph forecasting model for time-varying photovoltaic power prediction under volatile renewable-energy generation patterns.
A generative trajectory forecasting study that uses recurrent visit patterns to improve long-horizon individual mobility prediction.
Experience
2025.11 - Present
Worked on managed marketing pricing and ad-equity uplift modeling for advertising decision systems.
2025.06 - 2025.10
Modeled short-term LTV under coupon-package interventions and optimized personalized allocation under budget constraints.
Visitor Analytics
Region-level visitor aggregation for the academic homepage. The production path uses a Cloudflare Worker and D1, without storing IP addresses.